Hermès private Miami event - interactive installations, illusions

Hermès private Miami event combines interactive installations, illusions - Business - MiamiHerald.com: " . . . Hermès has transformed the Moore Building for the four-hour event, the company’s first such celebration in the United States and only its third in the world, following “A Man’s World” events in Beijing in 2011 and in Paris in 2012. “We’re really excited about Miami, and particularly the Design District, being a center for culture and the arts,” said Peter Malachi, Hermès senior vice president of communications, based in New York. “It’s this incredible coming together of retail, design, and fashion, in a city that is really on the frontier between two continents — Latin America and North America.” Friday’s event, which carries the theme “a sporting life” — the design house’s overall theme for 2013 — is a collaboration between Men’s Artistic Director Véronique Nichanian, who is based in Paris, and Buenos Aires-based artist Leandro Erlich, who designed the conceptual installations, each with a certain scene, infused with a sense of humor and sporting elegance. Think athletic male models dressed in Hermès, wearing scuba masks, juggling or holding skateboards, inside six wood-and-mirror-paneled, faux — but realistic looking — elevators created for the event. With music playing in the background, the elevator doors will open and close, each time with a different assortment of models inside. . . ." (read more at link above)


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